The Luxury Alchemist
The Luxury Alchemist © by Ketty Pucci-Sisti Maisonrouge, published by Assouline and debuting Fall 2013, is the ultimate guide for anyone aspiring to create or grow a luxury brand. With an in-depth analysis of the ever-evolving luxury market to the Magic Ingredients needed to launch a luxury brand, this title also features intriguing stories from leading companies such as Hermès, Louis Vuitton, Cartier, Daniel Boulud, Loro Piana, John Hardy, J. Mendel, and Reem Acra. With a second section taking readers through two up-and-coming start-ups, Savelli and Virgin Galactic, The Luxury Alchemist © is the definitive expert's manual for luxury aficionados everywhere.
"The Luxury Alchemist is a fascinating read! Ketty has great entrepreneurial spirit and offers a unique
perspective on what it takes to create a true luxury brand. This book is perfect for anyone wanting to know
how to transform ideas into a successful and enduring brand. " - Leonard A. Lauder Chairman Emeritus of
The Estée Lauder Companies Inc.
"From fashion to technology to space travel, luxury exists or can be created. The Luxury Alchemist brings us on a journey from the glorious past to the dynamic future, defining the essence of what it takes to be the very best." - Robert Chavez, President and CEO Hermès of Paris Inc .
"The Luxury Alchemist takes you behind the scenes of the glamorous world of luxury, and makes you discover what it really takes to get to the top." - Gilles Mendel, Chief Creative Officer and CEO of J. Mendel
"The Luxury Alchemist will help you discover how to attain true luxury's ultimate goal: bringing joy and beauty to your life," - Reem Acra, founder of Reem Acra
"From fashion to technology to space travel, luxury exists or can be created. The Luxury Alchemist brings us on a journey from the glorious past to the dynamic future, defining the essence of what it takes to be the very best." - Robert Chavez, President and CEO Hermès of Paris Inc .
"The Luxury Alchemist takes you behind the scenes of the glamorous world of luxury, and makes you discover what it really takes to get to the top." - Gilles Mendel, Chief Creative Officer and CEO of J. Mendel
"The Luxury Alchemist will help you discover how to attain true luxury's ultimate goal: bringing joy and beauty to your life," - Reem Acra, founder of Reem Acra